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Newspaper association up to bat to help the industry

NAA reduces staff by 40 percent and shifts its primary focus from print products to bringing its member newspapers into the digital age July 18, 2008 By Jeanette Der Bedrosian John Sturm, president and CEO of the Newspaper Association of America (NAA), thinks of the newspaper industry as the losing team in a baseball game. Luckily, he says, it’s still early in the game and the Internet could lead newspapers—currently plagued by low circulation and advertising woes—to victory. “Frankly, we’re probably in the middle of the third inning,” he said. “And the middle innings will be tough, but by the end of the game, I think newspapers will do a very good job of translating to… Read More